{"product_id":"the-operators-shelf-vol-23-content-that-converts","title":"The Operator's Shelf Vol. 23 — Content That Converts","description":"\u003ch2\u003eContent That Converts\u003c\/h2\u003e\u003cp\u003eContent marketing: planning, creating, distributing and measuring content that attracts, persuades and keeps customers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Operator's Shelf · Volume 23 of 50\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA practical Opero field manual for South African business, with frameworks, quantitative tools, worked examples and templates.\u003c\/p\u003e\u003cp\u003eFirst edition · 2026 · Published by Opero\u003c\/p\u003e","brand":"Opero","offers":[{"title":"Default Title","offer_id":47553415938220,"sku":null,"price":199.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1618\/4492\/files\/vol-23-content-marketing.jpg?v=1790865241","url":"https:\/\/shop.opero.co.za\/products\/the-operators-shelf-vol-23-content-that-converts","provider":"Opero","version":"1.0","type":"link"}