{"product_id":"the-operators-shelf-vol-18-a-brand-worth-choosing","title":"The Operator's Shelf Vol. 18 — A Brand Worth Choosing","description":"\u003ch2\u003eA Brand Worth Choosing\u003c\/h2\u003e\u003cp\u003eBrand building: building a brand people remember, trust and pay more for, from strategy and identity to experience and protection\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Operator's Shelf · Volume 18 of 50\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePart of the 50-volume Operator's Shelf collection published by Opero. First edition, 2026. Written for South African business.\u003c\/p\u003e","brand":"Opero","offers":[{"title":"Default Title","offer_id":47553348763820,"sku":null,"price":199.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1618\/4492\/files\/vol-18-brand-development.jpg?v=1790865239","url":"https:\/\/shop.opero.co.za\/products\/the-operators-shelf-vol-18-a-brand-worth-choosing","provider":"Opero","version":"1.0","type":"link"}