{"title":"Marketing \u0026 Customers","description":"\u003cp\u003eMarketing, sales, research, brand, customer relationships and experience, online selling, pricing, content, storytelling and business development.\u003c\/p\u003e","products":[{"product_id":"the-operators-shelf-vol-15-the-demand-engine","title":"The Operator's Shelf Vol. 15 — The Demand Engine","description":"\u003ch2\u003eThe Demand Engine\u003c\/h2\u003e\u003cp\u003eMarketing: the complete toolkit of marketing models, and how to use each one to win and keep customers\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Operator's Shelf · Volume 15 of 50\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePart of the 50-volume Operator's Shelf collection published by Opero. First edition, 2026. Written for South African business.\u003c\/p\u003e","brand":"Opero","offers":[{"title":"Default Title","offer_id":47553346011308,"sku":null,"price":199.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1618\/4492\/files\/vol-15-marketing-frameworks.jpg?v=1790865238"},{"product_id":"the-operators-shelf-vol-16-close-with-confidence","title":"The Operator's Shelf Vol. 16 — Close With Confidence","description":"\u003ch2\u003eClose With Confidence\u003c\/h2\u003e\u003cp\u003eSelling: finding, winning, growing and keeping customers through a repeatable South African sales system\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Operator's Shelf · Volume 16 of 50\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePart of the 50-volume Operator's Shelf collection published by Opero. First edition, 2026. Written for South African business.\u003c\/p\u003e","brand":"Opero","offers":[{"title":"Default Title","offer_id":47553348173996,"sku":null,"price":199.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1618\/4492\/files\/vol-16-sales.jpg?v=1790865238"},{"product_id":"the-operators-shelf-vol-17-know-your-market","title":"The Operator's Shelf Vol. 17 — Know Your Market","description":"\u003ch2\u003eKnow Your Market\u003c\/h2\u003e\u003cp\u003eMarket research: finding out what customers need, how big the market is and how to win it, before you spend the money\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Operator's Shelf · Volume 17 of 50\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePart of the 50-volume Operator's Shelf collection published by Opero. First edition, 2026. Written for South African business.\u003c\/p\u003e","brand":"Opero","offers":[{"title":"Default Title","offer_id":47553348632748,"sku":null,"price":199.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1618\/4492\/files\/vol-17-market-research.jpg?v=1790865239"},{"product_id":"the-operators-shelf-vol-18-a-brand-worth-choosing","title":"The Operator's Shelf Vol. 18 — A Brand Worth Choosing","description":"\u003ch2\u003eA Brand Worth Choosing\u003c\/h2\u003e\u003cp\u003eBrand building: building a brand people remember, trust and pay more for, from strategy and identity to experience and protection\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Operator's Shelf · Volume 18 of 50\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePart of the 50-volume Operator's Shelf collection published by Opero. First edition, 2026. Written for South African business.\u003c\/p\u003e","brand":"Opero","offers":[{"title":"Default Title","offer_id":47553348763820,"sku":null,"price":199.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1618\/4492\/files\/vol-18-brand-development.jpg?v=1790865239"},{"product_id":"the-operators-shelf-vol-19-keep-every-customer","title":"The Operator's Shelf Vol. 19 — Keep Every Customer","description":"\u003ch2\u003eKeep Every Customer\u003c\/h2\u003e\u003cp\u003eCustomer relationships: keeping customers longer, serving them better and growing their value, with systems that don't depend on memory\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Operator's Shelf · Volume 19 of 50\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePart of the 50-volume Operator's Shelf collection published by Opero. First edition, 2026. Written for South African business.\u003c\/p\u003e","brand":"Opero","offers":[{"title":"Default Title","offer_id":47553348894892,"sku":null,"price":199.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1618\/4492\/files\/vol-19-customer-relationships.jpg?v=1790865239"},{"product_id":"the-operators-shelf-vol-20-every-touchpoint","title":"The Operator's Shelf Vol. 20 — Every Touchpoint","description":"\u003ch2\u003eEvery Touchpoint\u003c\/h2\u003e\u003cp\u003eCustomer journey and experience design: mapping, measuring and improving every moment customers have with your business\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Operator's Shelf · Volume 20 of 50\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePart of the 50-volume Operator's Shelf collection published by Opero. First edition, 2026. Written for South African business.\u003c\/p\u003e","brand":"Opero","offers":[{"title":"Default Title","offer_id":47553352040620,"sku":null,"price":199.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1618\/4492\/files\/vol-20-customer-journey.jpg?v=1790865239"},{"product_id":"the-operators-shelf-vol-21-sell-online","title":"The Operator's Shelf Vol. 21 — Sell Online","description":"\u003ch2\u003eSell Online\u003c\/h2\u003e\u003cp\u003eEcommerce: building, growing and running a profitable online store in South Africa.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Operator's Shelf · Volume 21 of 50\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA practical Opero field manual for South African business, with frameworks, quantitative tools, worked examples and templates.\u003c\/p\u003e\u003cp\u003eFirst edition · 2026 · Published by Opero\u003c\/p\u003e","brand":"Opero","offers":[{"title":"Default Title","offer_id":47553408467116,"sku":null,"price":199.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1618\/4492\/files\/vol-21-ecommerce.jpg?v=1790865240"},{"product_id":"the-operators-shelf-vol-22-price-for-profit","title":"The Operator's Shelf Vol. 22 — Price for Profit","description":"\u003ch2\u003ePrice for Profit\u003c\/h2\u003e\u003cp\u003ePricing: setting, structuring, defending and raising prices so every sale earns what it should in a South African business.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Operator's Shelf · Volume 22 of 50\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA practical Opero field manual for South African business, with frameworks, quantitative tools, worked examples and templates.\u003c\/p\u003e\u003cp\u003eFirst edition · 2026 · Published by Opero\u003c\/p\u003e","brand":"Opero","offers":[{"title":"Default Title","offer_id":47553415839916,"sku":null,"price":199.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1618\/4492\/files\/vol-22-pricing-strategy.jpg?v=1790865240"},{"product_id":"the-operators-shelf-vol-23-content-that-converts","title":"The Operator's Shelf Vol. 23 — Content That Converts","description":"\u003ch2\u003eContent That Converts\u003c\/h2\u003e\u003cp\u003eContent marketing: planning, creating, distributing and measuring content that attracts, persuades and keeps customers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Operator's Shelf · Volume 23 of 50\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA practical Opero field manual for South African business, with frameworks, quantitative tools, worked examples and templates.\u003c\/p\u003e\u003cp\u003eFirst edition · 2026 · Published by Opero\u003c\/p\u003e","brand":"Opero","offers":[{"title":"Default Title","offer_id":47553415938220,"sku":null,"price":199.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1618\/4492\/files\/vol-23-content-marketing.jpg?v=1790865241"},{"product_id":"the-operators-shelf-vol-24-stories-that-sell","title":"The Operator's Shelf Vol. 24 — Stories That Sell","description":"\u003ch2\u003eStories That Sell\u003c\/h2\u003e\u003cp\u003eBusiness storytelling: finding, structuring and telling stories that win customers, persuade investors, lead teams and make numbers memorable.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Operator's Shelf · Volume 24 of 50\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA practical Opero field manual for South African business, with frameworks, quantitative tools, worked examples and templates.\u003c\/p\u003e\u003cp\u003eFirst edition · 2026 · Published by Opero\u003c\/p\u003e","brand":"Opero","offers":[{"title":"Default Title","offer_id":47553416691884,"sku":null,"price":199.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1618\/4492\/files\/vol-24-storytelling.jpg?v=1790865241"},{"product_id":"the-operators-shelf-vol-25-open-new-doors","title":"The Operator's Shelf Vol. 25 — Open New Doors","description":"\u003ch2\u003eOpen New Doors\u003c\/h2\u003e\u003cp\u003eBusiness development: building partnerships, channels, alliances and big-account opportunities that grow a business beyond its own sales team.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Operator's Shelf · Volume 25 of 50\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA practical Opero field manual for South African business, with frameworks, quantitative tools, worked examples and templates.\u003c\/p\u003e\u003cp\u003eFirst edition · 2026 · Published by Opero\u003c\/p\u003e","brand":"Opero","offers":[{"title":"Default Title","offer_id":47553417019564,"sku":null,"price":199.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1618\/4492\/files\/vol-25-business-development.jpg?v=1790865241"},{"product_id":"marketing-customers-pack-11-books","title":"Marketing \u0026 Customers Pack: 11 books","description":"\u003cp\u003e\u003cstrong\u003eAll 11 Marketing \u0026amp; Customers books:\u003c\/strong\u003e The Demand Engine, Close With Confidence, Know Your Market, A Brand Worth Choosing, Keep Every Customer, Every Touchpoint, Sell Online, Price for Profit, Content That Converts, Stories That Sell and Open New Doors.\u003c\/p\u003e\u003cp\u003eBought separately: R2 189. \u003cstrong\u003eYou save R999.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eInstant download: screen and print editions (A4 PDF). © 2026 OPERO OPP (Pty) Ltd.\u003c\/p\u003e","brand":"Opero","offers":[{"title":"Default Title","offer_id":47553581318316,"sku":null,"price":1190.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1618\/4492\/files\/marketing-pack.jpg?v=1790865250"}],"url":"https:\/\/shop.opero.co.za\/collections\/marketing-customers.oembed","provider":"Opero","version":"1.0","type":"link"}